That's true, I looked at it from pure consumerish selfish point of view. I appreciate the idealistic view and caring about artists, but in the end I believe:

- Most people will generally choose what's most convenient for themselves

- Streaming services will only change their ways if they lose customers. Any change they do is A/B tested, so the ads / price increases are definitely in their short term interest. Only when their customers churn because they cannot afford 10 subscriptions anymore or are tired of paying for ads something will change