That's the just flight time, but you've also got travel to/from the airport, parking, maybe shuttle bus/monorail, and checking/security/wait time at the airport as well.
So, add an hour for door-door travel to airport, and 2-hr before flight check-in, and now the comparison isn't 3 vs 6hr but 9 vs 12hr, which doesn't sound so worthwhile, although no doubt there are customers for it.
For longer flights it'd be much more attractive, but this is never going to be an affordable service for the masses.
But for the private jet market, the reduction would be huge. They're already paying a premium to save time. The top end will pay an even larger premium to save even more time.
I agree with you that for commercial, anything other than super long haul (which is technically very hard), the time saving advantages are much less compelling.
A service where your limo drives out to the aircraft, with all searches and paperwork pre-done, would have about the same time gain as going Mach 1.7 vs. Mach 0.85.