You are ignoring the value of discovering a good or service. Increasing the customer acquisition cost for a company to infinity doesn't make them lower their prices. It makes them go out of business because they have no customers.
>You are ignoring the value of discovering a good or service.
This has very little value to me. I'm buying my wife a new car next year and I won't be perusing adverts to find what to buy. If I did I would be thoroughly mislead as the adverts are full of aspirational bullshit.
Adverts encourage people to eat unhealthy food, take unneeded drugs, drink, smoke, buy more house than they need and replace perfectly functional consumer goods. They make everybody's life worse (apart from the advertisers).
Commerce won't stop without them. I've mostly eliminated them from my life but that hasn't stopped me from spending my money.
People are really out here acting like we didn't have a functioning economy before we invited ad companies in to parasitize global commerce. I don't give a fuck if it means "less discoverability", if I could snap my fingers and make every ad company disappear tomorrow, the world would be a better place.