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transcriptaselast Tuesday at 10:12 PM5 repliesview on HN

If you watch him on Joe Rogan’s podcast he gives a full overview of how every single tiny detail down to colors, length of scene cuts, facial expressions, language, total length of videos, time of day for release, thumbnails, sound effects, music is extensively A/B tested to not only optimize for the algorithm but for hijacking people’s attention as well. That weird creepy face with the outline and uncanny smoothing aren’t by accident. Everything is intentional because he obsessively tests anything that might give him even the slightest edge in a sea of videos. The content itself barely matters.


Replies

Tanoclast Tuesday at 10:34 PM

This seems like innately hostile behaviour. Not to other video creators, but to his audience. Stripping as much as he can using data and mathematics is the kind of thing engineers do to pull more out of a machine, not something you do when you're creating informal communications to other humans.

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everdrivelast Tuesday at 11:57 PM

>That weird creepy face with the outline and uncanny smoothing aren’t by accident.

I take your point, but I am still baffled why people find this appealing.

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forestolast Wednesday at 1:47 AM

It seems we're living a Max Headroom episode.

fookerlast Wednesday at 1:02 AM

Guests smoking weed A/B tested too? :)

jb1991last Wednesday at 10:12 AM

How do you A/B test on YouTube?

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