While businesses hate being a dumb pipe and love vendor lock in, lots of customers choose dependence on big tech. Each retail business that only has a Facebook page to save the cost of hiring a web developer reinforces this dependence.
Those people didn't chooso Big Tech; they chose the path of least resistance to getting themselves online and in front of as many eyeballs as possible, because Big Tech stacked the deck over many decades to make it that way.
Those people didn't chooso Big Tech; they chose the path of least resistance to getting themselves online and in front of as many eyeballs as possible, because Big Tech stacked the deck over many decades to make it that way.