It's not quite as stylish as these, but my personal favorite video game site was the Super Smash Bros. Brawl blog site, which had its heyday around 2007 or so.
https://web.archive.org/web/20071001132450/http://www.smashb...
It was the first time I had ever seen pre-release information about a game, and I checked the site religiously. The game director himself wrote all the posts, and it felt like a revolutionary way to get me excited about the game.
That blog definitely established character reveal drip feeds as the way to build hype for a fighting game (or similar genres like hero shooters), even today when it involves stupid things like announcing Ronaldo for the new Saudi-funded Fatal Fury.