I'm not. That edge eventually converges to 0 when you have 10+ competitors that offer the same for 10x less money.
If you don't have some kind of cult following like Apple eventually you'll get margin-squeezed till death and all that marketing, sales, etc. will get cut down to stay afloat.
Of course all of the above is just my theory how this will play out in the long run, I'm no oracle by any means.
Discounting Apple, their products and their customers to a cult is at best jealousy but still blatantly wrong. Lots of competition has been trying to out-Apple them for decades with no luck, and it's not because an iPhone customer is stupid & brain-washed.
But beyond that, it's not likely that there are 10x the number of people who know the domain and have the right mindset plus appetite for risk.