They’re out there. I find it more productive to search for and financially support such businesses, rather than adopt the doomer pessimistic anticapitalism take.

For example I just bought a Concept2 RowErg rowing machine. They sell literally every piece and part on their website so it’s end user repairable. The metrics integrate with a ton of apps, so you’re not locked into their app/ecosystem and there’s no subscription. It’s the polar opposite of Peloton and Hydrox.

Unfortunately a lot of these honest businesses are one generation away from potentially selling out everything the founders built, but I’ll continue doing my best to keep them around while they exist.