If the AI-based product is suitable for purpose (whatever "for purpose" may mean), then it doesn't need to be marketed first and foremost as "AI". This strikes me as pandering more to investors than consumers, and even signaling that you don't value the consumers you sell to, or that you regard the company's stock as more of the product than the actual product.

I can see a trend of companies continuing to use AI, but instead portraying it to consumers as "advanced search", "nondeterministic analysis", "context-aware completion", etc - the things you'd actually find useful that AI does very well.

The problem is that there are virtually no off-the-shelf local AI applications. So they're trying to sell us expensive hardware with no software that takes advantage of it.

I agree with you, and I don't want anything related to the current AI craze in my life, at all.

But when I come on HN and see people posting about AI IDEs and vibe coding and everything, I'm led to believe that there are developers that like this sort of thing.

I cannot explain this.