Why do the start ups need to collect data like this?

We apply crippling fines on companies and executives that let these breaches happen.

Yes, some breaches (actual hack attacks) are unavoidable, so you don't slap a fine on every breach. But the vast majority of "breaches" are pure negligence.

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Honestly I'd take the 16 cents. Usually its a discount voucher on a product you'd never buy.

Or if it's a freebie then it's hidden behind a plain text link 3 levels deep on their website.

> Restrict data collection? It would kill all startups and firmly entrance a terrible provider monopoly who can comply.

That's a terrible argument for allowing our data to be sprayed everywhere. How about regulations with teeth that prohibit "dragons" from hoarding data about us? I do not care what the impact is on the "economy". That ship sailed with the current government in the US.

Or, both more and less likely, cut us in on the revenue. That will at least help some of the time we have to waste doing a bunch of work every time some company "loses" our data.

I'm tired of subsidizing the wealth and capital class. Pay us for holding our data or make our data toxic.

Obviously my health provider and my bank need my data. But no one else does. And if my bank or health provider need to share my data with a third party it should be anonymized and tokenized.

None of this is hard, we simply lack will (and most consumers, like voters are pretty ignorant).

The solution is to anonymize all data at the source, i.e. use a unique randomized ID as the key instead of someone's name/SSN. Then the medical provider would store the UID->name mapping in a separate, easily secured (and ideally air-gapped) system, for the few times it was necessary to use.