> protein bars, drinks, prominently labeling the amount of grams of protein
Most of which are loaded with crazy amounts of sugar to make them taste good.
Have you ever looked at the label on a cup of non-plain "Greek" yogurt? (Which is 90% of the yogurt aisle.)
They're mostly loaded with non-nutritive sweeteners, not sugar.
Disagree...collegen bars are pretty low on sugar, and they taste awesome. There is no "war on protein".
Not to mention, that refined proteins don't have well balanced amino acid profiles and the lack of well balanced essential fatty acids to go with them is also a serious issue IMO.