See the pesky thing is that if you actually read the paper you've been linking as opposed to just running with "NASA said it's possible", you'll notice that like I alluded to, at Mach 1.3 (theoretically!) "boomless flight" is much slower than Concorde's Mach 2+ cruise that the company certainly wants you to think of when you do your back-of-the-napkin supersonic flight time savings maths. And that's on top of requiring optimal atmospheric conditions, so not even a guarantee to begin with.

The laws of physics funnily enough are not something you can "move fast and break" or PR-speak your way around.