alt Hacker NewsThey nailed it. Consumers don't care about AI, they care about functionality they can use, and care less if it uses AI or not. It's on the OS and apps to figure out the AI part. This is why even though people think Apple is far behind in AI, they are doing it at their own pace. The immediate hardware sales for them did not get impacted by lack of flashy AI announcements. They will slowly get there but they have time. The current froth is all about AI infrastructure not consumer devices.
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> did not get impacted by lack of flashy AI announcements
To be fair, they did announce flashy AI features. They just didn't deliver them after people bought the products.
I've been reading about possible class action lawsuits and even the government intervening for false advertisement.
All of the reporting about Apple being behind on AI is driving me insane and I hope that what Dell is doing is finally going to be the reversal of this pattern.
The only thing that Apple is really behind on is shoving the word (word?) "AI" in your face at every moment when ML has been silently running in many parts of their platforms well before ChatGPT.
Sure we can argue about Siri all day long and some of that is warranted but even the more advanced voice assistants are still largely used for the basics.
I am just hoping that this bubble pops or the marketing turns around before Apple feels "forced" to do a copilot or recall like disaster.
LLM tech isn't going away and it shouldn't, it has its valid use cases. But we will be much better when it finally goes back into the background like ML always was.
Even customers who care about AI (or perhaps should...) have other concerns. With the RAM shortage coming up many customers may choose to do without AI features to save money even though they want it at a lower price.
Nailed it? Maybe close. They still have a keyboard button dedicated to Copoilot. That thing can’t be reconfigured easily.
The only thing Apple is behind on in the AI race is LLMs.
They've been vastly ahead of everyone else with things like text OCR, image element recognition / extraction, microphone noise suppression, etc.
iPhones have had these features 2-5 years before Android did.