alt Hacker News> But the reality is that 75% of the people on our engineering team lost their jobs here yesterday because of the brutal impact AI has had on our business.
Not a Tailwind user but I really appreciate the honesty. Is the brutal impact of AI as a cause established though? It appears creation of new web sites is down, but that doesn't mean the business has gone to LLMs like suggested; it could as well mean that there are simply no sites being created at all.
Especially as
> Traffic to our docs is down about 40% from early 2023 despite Tailwind being more popular than ever.
and
> the docs are the only way people find out about our commercial products
ie. data is lacking.
I believe a lot of this expectation is that as people replace Google searches with LLMs, or even enriched LLM results pushed at the top of Google results, far less click through to the actual sources happens.
This is happening across a lot of web verticals that previously relied on excellent SEO ranking and click through performance to drive ad revenue/conversions/sales. I have direct knowledge of some fairly catastrophic metrics coming out of knowledge base businesses; it wouldn't surprise me in the slightest that something like Tailwind is suffering a similar fate.