> No discovery - no business.

I do SEO as a side gig to my 9-5 as a developer. All four of my freelance companies I work with have seen their traffic drop up to 40% since LLM's have effectively taken over and people are using search engines less and less.

We've had to pivot to short form social media advertising which seems to be closing the gap whereas before the majority of our leads were coming from organic search and being ranked high in their respective industries. It certainly takes more effort to craft a script, film it, edit it to add text overlays, animations and catchy effects, but its showing me its being effective in the leads we're generating.

I'm not sure if this is a sort of generational thing back when my parents were so engrained to use the yellow pages and then that stopped once the internet got into the advertising business - but it feels like a similar transition is taking place again.

As many have already told me, "Ignore AI at your peril"

> as more people rely on ChatGPT and Claude for discovery

In my limited web dev experience with these tools, they suggest and push Tailwind CSS very often when asked for advice.

The Tailwind company wasn't selling that, though. They were selling premium packages of components, templates, and themes. The demand for that type of material has dropped off significantly now that you can get an LLM to do a moderately good job of making common layouts and components. Then you can adjust them yourself until they're exactly what you want.

Underscoring the parent comment and adding to it: watching technologists on a site called Hacker News cheer on the centralization of power is really something.

> most businesses in all categories as more people rely on ChatGPT and Claude for discovery

What about restaurants, transportation, construction, healthcare, or manufacturing?

Will those go out of business too?

As a user and customer, I see that as a good thing.