Consumers are not idiots. We know all this AI PC crap is it's mostly a useless gimmick.
One day it will be very cool to run something like ChatGPT, Claude, or Gemini locally in our phones but we're still very, very far away from that.
Not that far away, you can run a useful model on flagship phones today, something around GPT 3.5's level.
So we're probably only a few years out from today's SOTA models on our phones.
It’s today’s 3D TVs. It’s something investors got all hyped up about that everybody “has to have“.
There is useful functionality there. Apple has had it for years, so have others. But at the time they weren’t calling it “AI“ because that wasn’t the cool word.
I also think most people associate AI with ChatGPT or other conversational things. And I’m not entirely sure I want that on my computer.
But some of the things Apple and others have done that aren’t conversational are very useful. Pervasive OCR on Windows and Mac is fantastic, for example. You could brand that as AI. But you don’t really need to no one cares if you do or not.