If you look at the actions of most of the heavily processed food product companies, they treat it as a zero sum game and are finding profits in working against meat.

Kellogs was founded by a Seventh Day Adventists, you can also look into Adventist Agricultural Association, though they don't list associated members directly.

Almond/Oat/Soy milk costs a fraction of what whole cow milk takes to produce and charge much more... the fats and sugars in the product are emphatically worse and it's treated as a health food with higher margins, with concerted efforts to remove/restrict/eliminate animal products from availability. Similar for advocates of meat alternatives.