I bought their Plus thing a while back and not I can't find myself a reason to use it.
If I was considering that purchase in today's landscape, I would surely not buy it. At $299 USD I can have a decent model do the job of writing custom tailored components for me and iterate extensively on them.
Hard sell with a "UI Kit" versus a "UI Brain".
If I were Adam I would drop to $29.99 and accept the status quo, but not make it lifetime access to try and not piss off existing owners, and I would pivot to building a Frontend AI Agent and a Tailwind Labs Model.
Im currently considering buying it actually. I’ve landed a decent side-project building out a CRM for a small business that wants to ditch Salesforce. It’s all internal tooling so the customer has no care or need for a highly customized fancy UI and that $299 is peanuts relative to the time saved and my hourly rate. While I could just use Bootstrap it’s starting to feel a bit too dated (subjective).