It says 1.2-1.6 grams of protein and healthy fats per kilogram of body weight, from animal and plant sources (including milk). Is that really advocating for more meat?
This can be an outrageous amount for a normal individual. These proportions are used for bodybuilders and powerlifters.
And even then this rule is not perfect because of individual genetics, metabolism rates, activity level, percentage of lean mass, etc.
Americans (US citizens) really do eat a lot. What the hell
The public health discourse about protein is in a weird place right now. The recommendations are higher than ever, yet people are constantly told not to think about protein, or to worry about excess protein intake instead.
Case in point: the Mayo Clinic article titled "Are you getting enough protein?"[0]
It claims that protein is only a concern for people who are undereating or on weight loss drugs, yet it cites protein recommendations that many people find challenging to meet (1.1g/kg for active people, more if you're over 40 or doing strength or endurance workouts.) To top it off, it's illustrated with a handful of nuts, which are pretty marginal sources of protein. It's bizarrely mixed messaging.
[0] https://www.mayoclinichealthsystem.org/hometown-health/speak...
When I did strength sports and would eat ~180g protein a day (which for me was 1.8g/100kg), I ate a lot less meat than you would think, I was carefully tracking all my food for a while and you have to count the whole diet.
I really like this study of a population of highly trained athletes and their diets/protein intake: https://pubmed.ncbi.nlm.nih.gov/27710150/
In that study they eat > 1.2g protein/kg body weight, but 43% of that is "plant sources", meaning grains, legumes, fruits and vegetables. Like one serving of oatmeal is 6g, things you don't think of as "protein" add up and you have to count them. The athletes in that study are Dutch and 19% of their protein intake came from bread.
But what always happens with protein recommendations is that they say "x grams protein/kg bodyweight" but people hear "protein is meat, you are telling me to eat x grams/kg bodyweight of meat." Very few people ever look closely enough at their diet to develop an intuitive sense for counting macros.
90g of protein, what is recommended for me, is like 4 hamburgers or a 16oz steak per day ...
The implication is that the current food pyramid disproportionately weights against proteins and fats. Assuming that Americans follow the current pyramid (this is a hell of an assumption), then any change to the pyramid that asks them to change their diets in favor of more protein and fat is likely to result in them eating more meat.
In reality, I don't think anybody in the US follows the food pyramid religiously. But I do think people (try to) follow the main strokes of what the government tells them is a healthy dietary balance, and so any recommendation to increase their fat/protein intake will result in more meat consumption even if the guidelines doesn't itself proscribe that as the only source.