I don't think there is any alternative to this. I assume every corporation is filming me in their stores, building shopper profiles, that granularly identify me in every conceivable way. I am not surprised at all that Wegmans is taking a picture of my face. It's good to know, it's good for this to be in the news, but I can't imagine any grocery store, not taking advantage of video surveillance, profiling, all of that stuff if it will help them sell more.