In general, this message is good. Particularly interesting from a country which has given the world McDonalds and Coca Cola.

The rise of Ultra Processed Food (UPF) is almost inline with the explosion of waistlines around the world. Not to mention several large scale studies have found clear links between high UPF consumption and cognitive decline, dementia and Alzheimer's. In the West, 60 to 80% of peoples diets are UPF.

What we eat is both a short term (overweight and obese people bunging up the public healthcare system) and long term (elderly people with dementia and Alzheimer's clogging up the social care system) catastrophe.

Generally if it's coming in plastic wrap, you don't recognise stuff in the ingredients, or it has a ridiculously unnatural sounding lifespan, it's UPF.

It's disturbing how penetrative UPF are in the food market. I bought an "Eat Natural" cashew and blueberry with yoghurt coating bar this morning. Of course, very unnaturally it has sunflower lecithin, glucose syrup, palm kernel oil and palm oil vegetable fats, making it technically NOVA class 4 UPF.