There are a number of lies and omissions here, as there have been from just about every administration due to agribusiness lobbying.
You're playing the tribalism game by setting up this strawman, you too are being played.
I'd personally be just as critical towards anyone who claimed they were fighting a "war on protein" that plainly doesn't exist. Americans consume more meat per capita than nearly any other country.
meat != protein, that's just where we've historically gotten most of it. Even meat != meat; it's totally acceptable to read & accept "eat more protein" and then figure out how you're going to get it within your tolerances for fat, sugar, environmental impact, economics, etc.