Good for them. Makes me more likely to consider buying a Bose in future, not just because I know it won't be bricked, but also for the environmental impact of this. Kudos.
If only their sound signature was a bit better... they went all in on engineering tricks to make things small and cheap to produce, but it shows in their sound quality. Their QC headphones are the best in noise cancellation, and the sound quality is good enough that they're my pair of wireless headphones.
I used to have an unexplained resistance to buy Bose products. After the hinge of my Sony mx-1000 headphones broke in to two places, I gave in and got a Bose qc. Man, the build quality was insanely good. The sound was really good. And it’s really comfortable to wear. I had changed my view.
If I'm understanding it right, any new speaker you can buy from them will still be dependent of some cloud service.
On that case, no, that wouldn't make me consider buying them. Because the one I can buy lacks exactly the feature that would make me consider it.