it probably wont
Agreed - it's more likely to lead to poor user experience than anything else. Most end-user facing software/service companies will probably bet on the DRAM price peak being temporary.
Software takes a lot of time to build. Codebases live for decades. There's often an impossibly large cost in starting over with a less wasteful architecture/language/etc. Think going from an Electron/Chromium app to something built using some compiled language and native OS GUI constructs that uses 10x less resources.
OpenAI buys all the RAM driving up the price so their models can shit out poorly optimized software so I have to buy more RAM. Awesome.