Reword a public announcement [1], slap on a misleading title, put it behind a cookie banner and paywall and boom - Journalism! "Bose is releasing documentation for EOL smart speaker HTTP API" would be more apt. Not even Bose is claiming that anything has been open-sourced in their statement. Titling the section "Open-source options for the community" is as close as they come to that.
Still, props to Bose for actively helping to keep their old devices usable.