I got my first Bose headphone in 2008 or so. It was a treat for myself as a poor university student after a paycheque. I loved the headphone and one day it broke down after several years of heavy abuse. I called their customer service for repairs and how much it would cost. Rather than recommending me to just buy a new one, the customer support agent asked questions about the model, what the issue was, and offered a replacement.

I've loved their product and support ever since. Glad to see this happening as well. Kudos.