alt Hacker NewsOut of curiosity, do you think the decrease in revenue for your tech course business is due to lack of demand (i.e. potential customers just ask an LLM rather than learn from a course now), or due to disruption in your acquisition channel (i.e. reduced traffic from SEO to your blog due to potential customers seeing Google's LLM answers at the top of the search results page)? Like for example, do you have other marketing channels such as social media, youtube or paid ads?
I think it's both but I think the end result is less traffic means less sales.
I don't have paid ads, everything has been organic with the blog being the main funnel into everything. For quite a few years I tried creating a podcast and also have 5+ years of weekly YouTube videos but the traffic back to the courses from those are close to nothing.
Conversion percent rates haven't changed, they have remained consistent.
My figures almost track perfectly with StackOverflow's chart: https://i.sstatic.net/IY0g8JZW.png