For me number 1 is difficult basically because of who runs Cloudflare. I trust Matthew Prince because I find him to be: consistent and credible.

I work in go to market, specifically for businesses like Cloudflare, I can and have said "this real world situation is going to have resonance for the next 5-10 days, what is the lowest cost blog post you could publish that is related?" - because I only manage teams who produce content that is genuinely, at some level, value add or interesting to my target market, you would end up with a blog post exactly like this. In fact, this blog post is doing that job, here we are, cloudflare users, discussing cloudflare.