Creative work has obvious applications. e.g. AISIS - The Lost Tapes[0] was a sort of Oasis AI tribute album (the songs are all human written and performed, and then the band used a model of Liam Gallagher's mid 90s voice. Liam approved of the album after hearing it, saying he sounded "mega"). Some people have really unique voices and energy, and even the same artist might lose it over time (e.g. 90s vs 00s Oasis), so you could imagine voice cloning becoming just a standard part of media production.
So can image gen systems.
As a former VFX person, I know that a couple of shows are testing out how/where it can be used. (currently its still more expensive than trad VFX, unless you are using it to make base models.)
Productivity gains in the VFX industry over the last 20 years has been immense. (ie a mid budget TV show has more, and more complex VFX work than most movies that are 10 years old, and look better.)
But, does that mean we should allow any bad actor to flood the floor with fake clips of whatever agenda they want to push? no. If I as a VFX enthusiast gets fooled by GenAI videos (Picture area done deal, its super hard to stop reliably) then we are super fucked.