This all seems like enterprise solutions. As a consumer, I shouldn't have to look at a list of consultants, as if I was trying to find support for a heavy industrial machine.

FLOSS or non-FLOSS, there is no real European consumer offering for an operating system. That should be the starting point for people who want a thriving European IT industry.

It could very well be based on Linux or whatever. But consumers need support. They need a phone numbers they can call and an e-mail addresses they can write to.

Focusing on consumers instead of corporate or academia is how Apple became so successful.