It's all a racket to extract money from Italians, not enforcing IP rights.

Just like it's mentioned in Why Nations Fail by Daron Acemoglu, some organizations are designed to extract resources from masses. Italian loves soccer and some big shots managed to get the TV rights for a per-pay service, and that's why they're pushing for so hard. Otherwise I don't think Italian courts would go after people selling pirated DVDs on the streets of Milan.