Surely the hilux would be more popular than the ranger, but maybe Toyota just sends those to the developing world and Australia?

Thank you, that makes sense. But in that case it doesn't do much for the op's argument, which seems to be that Europe _prefers massive cars_. US still has much more of obscenely big cars, and Ford F having less % pickup market share shows that there's much bigger market for these cars, if anything

For the most recent year numbers were published it also had better raw numbers.