It’s always been this way; previously we just had to play to the old white men’s biases.
Yeah, there’s really no way around it when you have more qualified students than slots, unless you just mark each applicant as qualified or not and run a lottery.
But they do have to “craft a class” to some extent. An obvious example is athletic recruiting, but some schools are consciously thinking about populating other extracurriculars, like marching bands or orchestras.
And you also don’t want a class that’s all computer science majors or zero philosophy majors. I imagine they consider other factors as well. The admissions staff may be liberal, but I’m guessing at most schools they deliberately admit some outspoken conservatives.
Some other countries just use test scores and exam results.
I can’t say I’m the kind of guy who faces bootlicking with a gastronomic interest. The taste of the boot doesn’t change what’s being done.
Maybe in the US, but not elsewhere. Lots of places just sort by grades or test scores. Part of the reason for the weird US system is the low ceiling: school is relatively easy compared to developed countries, so there are way too many people with identical scores at the top.