alt Hacker NewsTo add to this. Having a personal shopper is not new. Net-a-Porter for example do it. But you are paying for the personal shopper and the brands have a closer connection to their customers.
So I agree, it's very different.
To add to this. Having a personal shopper is not new. Net-a-Porter for example do it. But you are paying for the personal shopper and the brands have a closer connection to their customers.
So I agree, it's very different.
> the brands have a closer connection to their customers
That's... not a thing though. No such thing as "brand rights" [1] beyond stuff like trademark, which clearly doesn't apply here. In particular there's no inherent recognition of a manufacturers ability to control what happens to downstream goods. Stuff is stuff, if you sell stuff the people you sell it to can sell it too.
[1] Nor do we really want there to be? I mean, I get that this seems bad because ZOMG AMZN, but in general do we actually want to be handing more market control to manufacturers vs. middlemen and consumers?