Basically same with any company with "Patriot" or "Veteran" in the name.
It's just a weak pander to people's weak egos. Freedumb, if you will.
Tactical everything!
America is a country which thinks buying cheap tat from China with American Flags on is patriotic
I don’t disagree but it’s not hard to understand why people think “military grade” means it’s better. “Military grade” communicates tough/durable/stress tested to a lot of people. Veteran/patriot isn’t an indicator of build quality, even if it is also pandering to a certain sensibility.
Not really if it is owned by Veterans. There are many veteran owned businesses and I see nothing wrong with it.
I’m waiting for “Titanium Sourdough” optical fibres myself.