My kid loved that interactive Bear Grylls stuff, still talks about it sometimes (what his wrong choices were etc.) Sometimes I think they kill this stuff before it get mainstream. Also, some way to control via the TV, or Chromecast may have made this more popular.

I see.

But surely Netflix could have setup 1 to 3 of the "best" variants of the Bandersnatch and let people watch those? Even a "directors cut" based on how the director chose the path, would suffice.

The content is entirely gone right now. Which is pretty tragic as it was excellent.

That was a standalone piece though, rather than some sort of trend. The choose-your-own nature of it was integral to the story and referential to the contemporary books which were CYO.

Your theory fits fine with “We’re not going to make a series like this or turn it into a genre”, but not so well with “we already made this thing and it was really popular, but we’ve decided to take it off the platform”