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CuriouslyCyesterday at 11:21 AM3 repliesview on HN

Plot twist: the bottleneck when you have a development force multiplier is __MARKETING__. If you develop at 10X the rate, you still have to grind/growth marketing. Unmarketed products might as well not exist, even if they're fantastic.

Github stars? That's 100% marketing. Shit that clears a low quality bar can rack up stars like crazy just by being well marketed.

Number of startups? That's 100% marketing. Investors put money into products that have traction, or founders that look impressive, and both of those are mostly marketing.

People actually are vibe coding stuff rather than using SaaS though, that one's for real. Your example is hyperbolic, but the Tailwind scenario is just one example of AI putting pressure on products.


Replies

falloutxyesterday at 11:33 AM

You cant vibe code users or traction. If you make they will come is not a strategy for 2026. In fact, the amount of money needed for marketing will wipe out any savings from not having a Software dev.

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FergusArgyllyesterday at 12:00 PM

I get annoyed that no one mentions software for just the user. Part of the joy of programming is making stuff you want not just to sell or to get famous. I vibe coded so many chrome extensions I lost count. Most apply just to one site, they save me one click or something. It's fun!

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Ekarosyesterday at 11:40 AM

Someone should really take AI to these task. Let the agents run wild. Let them astroturf every possible platform in existence. Especially like this one here HN. Insert marketing messages to every post and every thread.

There is not bad publicity. More you spam more you will be noticed. Human attention is limited. So grab as much as you can. And also this helps your product name to get into training data and thus later in LLM outputs.

Even more ideas. When you find an email address. Spam that too. Get your message out multiple times to each address.

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