alt Hacker NewsIn my experience, part of the problem lies in visual artists not wanting to iterate the way software development does. Sure, they might iterate on the design as they work on it, but once they've found their final design, they strongly resist changing it, even as the actual development and testing of the software to implement it iterates and finds problems.
It's a throwback to BDUF.
that’s a lot of words to say “bad at their job”.
If they aren’t willing to try out their design and find issues with it, or be open to feedback from others, they’re incompetent.
Looking at the non-tech people in my life, exactly ONE had a positive initial reaction after installing ios 26. Do these people at apple not do “normal” user testing?