Not sure why your post was buried. As the EU does have a lot of rules, but if a product is reasonably made its almost the same cost as the US market entry. Robert Feranec covers a lot of the more obscure EU rules:

https://www.youtube.com/watch?v=CTPb7etzOmA

Designs that contain China parts are often immediately disqualified from most trade exemptions. The landed cost can bump gadget retail prices too high in some countries. YMMV =3