> Most of these alphabet soup brands

to extend on that

to some degree this alphabet soup brands are a direct consequence of well intended but not well working Amazon policies :/

Not only did Amazone more or less force all the OEM/White label seller to pretend to be "proper brands" instead of just being honest, it also made them realize that they can use this to doge all responsibility and most reviews and has not done anything (working) to fix that situation (or other problematic situations on it's side). To make that worse even if you search for "<brand> <product>" the first results might be from random cheap copies of companies which branding is all just a hollow make pretend, further pushing off brand clones. Amazone really does a bunch of harm in not so obvious ways in addition to all the more obvious issues :/

--------

Some clarifications:

- I'm not speaking about brands which pretend to create their own product but sell OEM, I mean companies which very obviously sell OEM

- I also don't have an issue that when searching for "<brand> <product>" I also get off brand alternatives, I have an issue with this alternatives being multiple of the first search results in combination with the intentional UI design of all sellers "looking the same" (as in you have product images but no seller theming/branding on product pages), in combination with the oft not so grate product "sheet" etc. That lead to Amazon effectively deceiving people (especially older ones) into buying products they do not want to buy. (E.g. a cheaper but very unreliable clone of a product instead of the more expensive but for the customer very affordable original product, and yes, sometimes the clones are better then the original, most times not).