It's probably just because yogurt is commonly considered to be a "healthy" food, but given Ozempic's bone-density effects maybe there could be cravings for calcium-rich foods?

People who start on a new drug also make lots of other lifestyle adjustments. Especially when it's a weightloss drug.

You'd get some of that effect, even if the drug was actually a placebo. But if it's working, then people have an even better motivation to make changes.

Yogurt is widely seen as healthy, so people who want to change to a healthier lifestyle might pick it.

(Yogurt might actually be healthy, I don't know. That's almost besides the point for the effect here.)

It’s hard to force yourself to eat at all while on Ozempic. Yet, you need the protein, and yogurt, cottage cheese and protein bars go down easier than regular meals.

I'd believe probiotics are involved. It seems to cause some gut issues as digestion slows down, so you really want to stay on top of fiber and a few other things?

protein