We’re seeing similar in the UK, fast food restaurants are having to adapt and dieting companies have outright collapsed.

Sounds conspiratorial, but when you look at the revenue impact this is having, the deluge of baseless articles about it making your eyes fall out or “users who stop taking it gain the weight back” or whatever malady they can make a tenuous link to, it all make a lot more sense.

The biggest food companies do not want people to be thinner. They want people to buy their low-quality, high-margin products.