Hey, talk speaker here, that's a great point!
A discussion that got cut from the talk at the early draft process was defining what "small-series" and "large-series" mean.
To me, at a human scale and without dystopian monopolies, a small series is anything under 1k, a medium series around 50k and a large series 100-500k.
I wanted to define a special class of series, because to an american a small series is probably more like 100k, and a large one 1 million or more, last year something like 230 million iphones were sold globally and that's an absurd number imo.
Because my vision of a healthy electronics industry is 200 companies each selling competing runs of 1 million units, rather than apple selling all 230 million.
In my ideal world then, the only way for apps to be distributed is a marketplace that is regulated and prevents apple from imposing their 30% tax on every dollar spent on the app store.