A good example is trying to explain to someone from a car based culture (like the US) why they might enjoy living in a European city that eschews the car in favour of walking, bush bikes and public transport. The typical reaction is to explain why it would be impossible in their country, or that Europe was a historical accident, or 100 other reasons, most of which will be wrong.

You can try and explain the tradeoffs being made, but it seems mere words and video can't paint the picture. They have to experience it for themselves before they can truly understand, and consequently make sensible a judgement about whether they might like the lifestyle, or not.