alt Hacker NewsThe biggest NEW thing here is that this isn't white-labeled. Apple is officially acknowledging Google as the model that will be powering Siri. That explicit acknowledgment is a pretty big deal. It will make it harder for Apple to switch to its own models later on.
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I don't see why - iOS originally shipped with Google Maps as standard, for example. Macs shipped with Internet Explorer as standard before Safari existed
Why so?
Apple explicitly acknowledged that they were using OpenAI’s GPT models before this, and now they’re quite easily switching to Google’s Gemini
Don't think that's an especially big deal, they've always included third party data in Siri or the OS which is usually credited (Example: Maps with Foursquare or TomTom, Flight information from FlightAware, Weather data and many more).
They can also put "Google" in the forever-necessary disclaimer
Google AI can make mistakes
Where does it say that it won't be white-labeled?
Yes, Apple is acknowledging that Google's Gemini will be powering Siri and that is a big deal, but are they going to be acknowledging it in the product or is this just an acknowledgment to investors?
Apple doesn't hide where many of their components come from, but that doesn't mean that those brands are credited in the product. There's no "fab by TSMC" or "camera sensors by Sony" or "display by Samsung" on an iPhone box.
It's possible that Apple will credit Gemini within the UI, but that isn't contained in the article or video. If Apple uses a Gemini-based model anonymously, it would be easy to switch away from it in the future - just as Apple had used both Samsung and TSMC fabs, or how Apple has used both Samsung and Japan Display. Heck, we know that Apple has bought cloud services from AWS and Google, but we don't have "iCloud by AWS and GCP."
Yes, this is a more public announcement than Apple's display and camera part suppliers, but those aren't really hidden. Apple's dealings with Qualcomm have been extremely public. Apple's use of TSMC is extremely public. To me, this is Apple saying "hey CNBC/investors, we've settled on using Gemini to get next-gen Siri happening so you all can feel safe that we aren't rudderless on next-gen Siri."