How does this pass as science?

There's no economic correction. They're making causal claims without identifying mechanisms. Self selection bias, self reporting, the people being polled are the type of people who answer polls. Massive conflicts of interest with one of the authors benefiting from the company collecting the data. They don't collect causal medical information, and cannot justify any of the causality claims they're asserting, with virtually none of the confounders able to be corrected for from the data that was collected, nor able to be trusted or validated, based on how the data was collected.

Oh, Journal of Marketing Research. The paper is the marketing, got it.

This Numerator guy on the paper is an enshittification leech doing his best to profit off of the casual corruption of science. Stuff like this should be ridiculed and torched wherever it surfaces.

All the legitimate universities and publication platforms should try having actual standards and nuke these types of submissions from orbit, but instead I'm sure they're happy to get their little chunk of clickbait revenue.

This is legitimately nuts. We can choose not to let this be how people become wealthy and degrade everything they touch.

edit: Go down the rabbit hole and look how these people grift. Companies like this are exactly and precisely why we can't have nice things.