This is why if we can get them down to ~$50 I think they are clearly +ROI just on the individual level.

I snack, drink less, and feel like eating out significantly less. Or when I do those things, I eat the take-out meal over multiple-meals. 1-2 less takeaway meals and a svelter grocery bill due to the less booze or snacks probably is at least $50 if not more.