30 kWh per day sounds about right. I have resistive heating and holy heck is it expensive in the winter months, which are short and mild. I plan to replace it soon.
But yes, most of that would be heating and cooling single family homes. Many built during a time when insulation was an afterthought. Now homes are well insulated, but they are larger.
Do you intend to replace your resistive heat with a heat pump?