I don't understand the advantages of this over a laptop (this is essentially laptop-grade hardware and thermal profile but without the screen & battery).
I guess think of it as a different form factor for a NUC?
Numeric keypad? Spill-resistant.
It's for businesses that don't need high computation, achieving effectively the same "monitor and keyboard" effect as the iMac; and for people using AR glasses like XReal One, Viture, etc.
It has an optional battery. This could be pretty epic for a glasses interface.
You don't have to pay for the small laptop screen. That makes it cheaper, smaller, lighter, in theory.
Companies often have flex offices with docking stations.
So previously you would have a screen, mouse and keyboard at every desk and people would move a laptop (ignoring its low res screen and bad keyboard).
Here you would have just a screen at every desk and people move their mouse and keyboard.
Also, this does have a battery.