Dear Apple, Please do not add liquid glass to your professional applications. Keep it simple, gray, performant, and functional. Thank you.

They don't have much of a choice. They bet the house on liquid glass and need to keep up appearances.

I read it less as obliviousness and more as internal language leaking into marketing. What’s “Liquid Glass” to Apple reads like an aesthetic system though but to outsiders it sounds like jargon inflation. I feel the gap between internal coherence and external clarity shows up in these releases a lot.

It sounds like internally it’s a checklist item they have to mention everywhere.

You’ve never worked at BigCorp have you? At Amazon, part of the initial indoctrination when I was hired there was competitive messaging when talking to clients (I worked in ProServe) and what you were never allowed to say. I remember we could never say we had a “moat”.

I’m sure there is approved marketing copy.

I guess it's enforced top-down. Yesterday I picked up my MacBook from a logicboard repair and they forced Tahoe on it despite running Sonoma originally so I spent most of yesterday getting rid of Tahoe and reverting back to Sonoma.

someone in PR is trolling

the beatings with liquid glass will continue till morale improves

Have you never had to toe a company line before?

Apple no longer supports GL, so Liquid Glass - GL = Liquid Ass.